AAA Reminds Motorists to Watch for Deer

Wednesday, October 21st, 2026 -- 9:00 AM

Nearly 18,000 deer crashes were reported in Wisconsin last year, resulting in 721 injuries.

As deer activity increases during the fall breeding season, AAA reminds motorists that October through December are among the most dangerous months for deer-related crashes and is sharing guidance to help drivers stay safe on the road.

“Wisconsin drivers are entering the most dangerous time of year for deer collisions,” said Nick Jarmusz, director of public affairs for AAA – The Auto Club Group. “Drivers often have only seconds to react when a deer enters the roadway. Slowing down, scanning the roadside and staying focused behind the wheel can help reduce the risk of a serious crash.”

Why Are Deer Crashes More Common in the Fall?

Deer-related crashes are among the most common wildlife incidents on Wisconsin roadways. The risk increases during the fall breeding season when deer become more active and more likely to cross roads unexpectedly.

Drivers traveling on rural roads, wooded corridors and two-lane highways should use extra caution, particularly at dawn and dusk when deer are most active. More than three-quarters of vehicles involved in deer crashes are passenger vehicles, SUVs and vans. Waukesha County recorded the most crashes in 2025 with 1,010, followed by Washington (867), Sheboygan (830), Dane (792) and St. Croix (769).

What Should You Do if a Deer Runs into the Road?

“One of the biggest mistakes drivers make is swerving to avoid a deer,” Jarmusz said. “While the instinct is understandable, leaving the roadway can result in more severe crashes involving trees, guardrails, utility poles or other vehicles.”

AAA recommends motorists:

• Slow down, especially on rural roads and in areas marked with deer-crossing signs.
• Remain extra vigilant at dawn and dusk.
• Use high beams whenever safe and legal.
• Watch for groups of deer. If one crosses the road, others are likely nearby.
• Brake firmly if a collision appears unavoidable.
• Stay in your lane and avoid sudden steering maneuvers.
• Avoid swerving sharply, which can increase the risk of a more serious crash.

"If a deer suddenly appears in your path, your safest response is usually to brake firmly and maintain control of the vehicle," Jarmusz said. "Many of the most severe crashes occur when drivers swerve and strike another vehicle or roadside object."

Does Auto Insurance Cover Deer Damage?

Damage caused by striking a deer is typically covered under comprehensive auto insurance, an optional coverage that protects against certain non-collision losses, including animal strikes.

Many drivers mistakenly assume a deer crash falls under collision coverage because another object is involved. However, claims resulting from striking an animal are generally handled under comprehensive coverage.

"A deer strike can result in thousands of dollars in vehicle repairs," Jarmusz said. "Understanding your coverage before a crash occurs can help eliminate surprises during the claims process."

AAA encourages motorists to review their policies, understand their deductibles and confirm whether they carry comprehensive coverage before peak deer-crash season arrives. Drivers with questions about their coverage should contact their insurance provider.

What Should You Do After Hitting a Deer?

If you collide with a deer:

• Move to a safe location if possible.
• Turn on your hazard lights.
• Do not approach the animal. Injured deer can be unpredictable and dangerous.
• Photograph the damage and crash scene.
• Contact law enforcement if required.
• Notify your insurance carrier promptly.

Feel free to contact us with questions and/or comments.