Marshfield Clinic Region of Sanford Health Officially Unveils New Look of Combined Health System

Tuesday, January 20th, 2026 -- 1:01 PM

Following the one-year anniversary of its transformative partnership, the Marshfield Clinic region of Sanford Health is officially unveiling the new look of the combined health system.

Marshfield Clinic joined Sanford Health in January 2025 in a new partnership bringing together nearly 55,000 employees and 58 medical centers further expanding access and care of the nation’s largest rural health care system.

To support the new brand, the Marshfield Clinic region of Sanford Health has launched a campaign entitled “Here for All. Here for Good,” celebrating its commitment to employees, communities, patients, and members.

Communities will experience the campaign through a multi-channel media mix, including broadcast and cable television, digital ads, streaming radio, print and billboards featuring new brand standards that reflect its partnership with Sanford Health.

The Marshfield Clinic name remains in place reflecting more than 100 years of providing health care in rural Wisconsin. “The Marshfield Clinic legacy that patients know and trust remains strong, and we’re building on it,” said Brian Hoerneman, M.D., president and CEO of the Marshfield Clinic region of Sanford Health.

“The new brand campaign allows us to reintroduce ourselves to our patients and communities, sharing the progress we’ve made and amplifying the great care that happens in our region every day.”

The campaign builds on the strategic integration of Marshfield Clinic with Sanford Health and unifies employees under a shared mission and reinforces the organization's commitment to rural health care excellence.

“Here for All. Here for Good,” is a call to care. It means the Marshfield Clinic region of Sanford Health is there for every patient in every community. For every generation of every family. For each other in every location. For every challenge and every triumph.

Milestones from first year of partnership

The first year of Marshfield Clinic’s partnership with Sanford Health has been transformative. While integrating more than 10,000 providers and employees and their work processes into Sanford Health, many notable goals were accomplished focusing on patient care.

The Marshfield Medical Center-Park Falls renovation was completed in September with a grand opening attended by community leaders and Wisconsin Gov. Tony Evers.

Marshfield Medical Center-Weston Women’s Health & Imaging Center opened in October as the first location in Wisconsin to offer contrast enhanced mammography.

“Our teams have elevated the quality and safety of care for our patients. We reduced falls with injury and health care-associated infections, lowered hospital readmissions, led in sepsis care and improved multiple ambulatory quality metrics,” said Dr. Hoerneman.

“I am incredibly proud of the work that has taken place over the last year and look forward to building on our commitment and mission to providing world class care for all.”

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