Wisconsin Communities Optimistic They’ll Rebound This Summer

Saturday, June 1st, 2024 -- 7:53 AM

After a warm winter negatively affected tourism during the usually snowy season, Wisconsin communities are optimistic they’ll rebound this summer.

Market research firm Longwoods International’s latest travel sentiment survey, released last month, found early indicators show strong sentiment ahead of the summer season. The survey showed 92 percent of Americans plan to travel in the next six months, 30 percent plan to spend more money this summer than last and 56 percent plan to spend about the same amount this summer. Those numbers are encouraging to Northwoods tourism groups, who asked the state for assistance this winter because the region lost an estimated $6.5 million in revenue due to a lack of snow in December and January.

In response, Gov. Tony Evers and U.S. Sen. Tammy Baldwin helped clarify that Wisconsin businesses impacted by the warm weather were eligible for disaster loans through the U.S. Small Business Administration, or SBA.

Feel free to contact us with questions and/or comments.