Halloween Going Barbiecore

Saturday, September 30th, 2023 -- 7:47 AM

Halloween is going Barbiecore.

The doll is on track to be the third-most-popular Halloween costume for adults this year—behind only witches and vampires—and No. 7 for kids, according to the National Retail Federation.

And Mattel likely has director Greta Gerwig to thank for the share it’ll get of the $4.1 billion people plan to spend on dressing up for the holiday—it’s the first time the costume has cracked the top 10 for either group since the NRF started counting in 2004.

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