Rock Fest Has Largest Attendance Ever

Wednesday, July 20th, 2022 -- 9:30 AM

Wade Asher, Chippewa Valley Music Festivals general manager, said he knew that Rock Fest would be huge this year, when all 7,000 campsites were scooped up and reserved in advance. Then the cars started coming and coming. Staff had to get creative in finding parking spots near the entrance and in the campsites.

The Leader Telegram reports that while Asher doesn’t divulge exact attendance numbers, he said that of the 35 Country Fests and 28 Rock Fests ever held on their grounds, this year’s Rock Fest had the largest attendance.   Happy repeat customers is one reason for the growth, while other nearby music festivals shutting down because of the pandemic, like Rock USA in Oshkosh, brought in new fans.  

During Rock Fest, the reserved VIP and reserved lawn seats for 2023 were put on sale. Fans were told to reserve now, or their seats would be sold on Saturday.   At about 8:20 p.m. Saturday, the festival alerted fans via their app that all reserved seats for next year’s festival were now sold out.

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