Main Street Marshfield Designated as Accredited Main Street America Program

Thursday, June 16th, 2022 -- 9:01 AM

Main Street Marshfield has been designated as an Accredited Main Street America program for meeting rigorous performance standards.

Each year, Main Street America and its partners announce the list of Accredited programs to recognize their exceptional commitment to preservation-based economic development and community revitalization through the Main Street Approach.

“We are extremely proud to recognize this year’s 863 nationally Accredited Main Street America programs that have worked tirelessly to advance economic vitality and quality of life in their downtowns and commercial districts,” said Patrice Frey, President & CEO of Main Street America.

“During another incredibly challenging year, these programs demonstrated the power of the Main Street movement to respond to the needs of their communities. I am inspired by their steadfast leadership and innovative solutions to drive essential local recovery efforts, support small businesses, and nurture vibrant downtown districts.”

In 2021, Main Street America programs generated $5.76 billion in local reinvestment, helped open 6,601 net new businesses, generated 30,402 net new jobs, catalyzed the rehabilitation of 10,595 historic buildings, and leveraged 1,427,729 volunteer hours. On average, for every dollar that a Main Street program spent to support their operations, it generated $19.34 of new investment back into Main Street communities.

Main Street Marshfield’s performance is annually evaluated by WEDC’s Wisconsin Main Street program, which works in partnership with Main Street America to identify the local programs that meet rigorous national performance standards.

Evaluation criteria determines the communities that are building meaningful and sustainable revitalization programs and include standards such as, fostering strong public-private partnerships, supporting small and locally owned businesses, and actively preserving historic places, spaces, and cultural assets.

“The Main Street board of directors works diligently to serve downtown through economic development, promotional, and beautification initiatives,” said Kaelie Gomez, Executive Director of Main Street Marshfield. “In 2021 Main Street provided new branding, a 3-5 year strategic plan, over 16,000 event attendees, and 1,129 volunteer hours to downtown. 2022 will be our 32nd year as an accredited Main Street program. We are grateful for the opportunity to serve passionate local businesses, preserve historic landscape, and enhance the Marshfield experience.”

Feel free to contact us with questions and/or comments.