Clark County's Tourism Numbers

Tuesday, June 14th, 2022 -- 3:01 PM

The Wisconsin Department of Tourism released its 2021 economic impact data, showing Wisconsin tourism generated $20.9 billion in total economic impact.

Statewide, total economic impact increased 21 percent, with all 72 counties reporting double-digit growth over 2020. In 2021, tourism supported more than 169,700 full and part-time jobs across diverse sectors of the industry, up 7 percent over 2020.

Wisconsin also hosted over 102.3 million visitor trips in 2021, up 12 percent from 2020. Visitors generated $1.4 billion in state and local taxes because of tourism spending. Without this tax revenue, each Wisconsin household would need to pay $580 to maintain the current level of government services generated by tourism.

Clark County saw $55 million in sales last year compared to $49 million in 2020, a 12.4% increase. For direct visitor spending, Clark County saw $33.8 million last year compared to $28.1 million in 2020, a 20.5% increase.

Tourism jobs employed 347 people in Clark County last year compared to 330 in 2020, a 5.1% increase. Total labor income for Clark County was $7.6 million last year compared to $7.1 million in 2020, a 7.8% increase.

Finally, Clark County saw $3 million come in from state and local taxes related to tourism last year compared to $2.8 million in 2020, a 8.8% increase.

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