Black River Falls Chamber of Commerce Releases Economic Impact Numbers

Thursday, June 9th, 2022 -- 8:02 AM

The Wisconsin Department of Tourism released its 2021 economic impact data, showing Wisconsin tourism generated $20.9 billion in total economic impact, with Jackson County contributing $59 million in total economic impact.

According to the Black River Falls Area Chamber of Commerce, in 2021, Jackson County tourism generated more than 468 full and part-time jobs across diverse sectors of the industry, up 14.7% percent over 2020.

Statewide, economic impact increased 21 percent in 2021, with all 72 counties reporting double-digit growth over 2020. Additionally, tourism supported more than 169,700 full and part-time jobs statewide across diverse sectors of the industry, up 7 percent over 2020. Wisconsin also hosted over 102.3 million visitor trips in 2021, up 12 percent from 2020.

“The importance of travel and tourism is clearer than ever, to both travelers and our local economy,” said Amanda Gunn, Executive Director of the Black River Area Chamber of Commerce. “And Jackson County is ready to deliver on exactly what travelers are looking for, joyful moments shared between friends and family in the perfect place for making lasting memories. I know that we will continue to bounce back and grow our local economy.”

“Wisconsin’s tourism recovery is something to be proud of. These successes are the result of intentional and strategic action by everyone who makes up our industry,” said Wisconsin Department of Tourism Secretary-designee, Anne Sayers. “I feel so fortunate to work alongside all of our hospitality partners every day who provide travelers with incredible opportunities to make memories while driving economic impact.”

Visitors generated $1.4 billion in state and local taxes because of tourism spending. Without this tax revenue, each Wisconsin household would need to pay $580 to maintain the current level of government services generated by tourism.

For more data, including individual county figures and year over year growth, visit industry.travelwisconsin.com. Wisconsin tourism continues to recover but has not fully recovered to Wisconsin tourism’s record-setting year of 2019, which saw $22.2 billion in total economic impact.

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