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Survey From Wisconsin Economic Development Corporation Regarding Shows High Opinions of the State

Wednesday, May 25th, 2022 -- 11:00 AM

A new survey by the Wisconsin Economic Development Corporation reveals that both in-state and out-of-state residents view Wisconsin as a good place to do business, raise a family, and enjoy a high quality of life.

While, perhaps unsurprisingly, four out of five Wisconsin residents and business owners surveyed said the Badger State is a good place to live and do business, the research also discovered that Wisconsin appeals strongly to out-of-state residents at levels that exceed other Midwest states.

Study participants, both in the Midwest and nationally, ranked Wisconsin and Michigan as the most appealing Midwest states overall. Among Midwest states, respondents ranked Wisconsin first for access to outdoor activities and post-secondary educational opportunities, second for access to health care and a sense of community, and third for cost of living.

In comparison to Michigan, Iowa, North Dakota, South Dakota, Ohio and Illinois, Wisconsin’s relative perception ratings were above average in the following quality of life factors:

  • Access to outdoor activities 22% higher than the average, ranked first and 13% higher than Michigan, which ranked second;
  • Post-secondary education 18% higher than the average, ranked first;
  • Access to health care 19% higher than the average, ranked second;
  • Sense of community 9% higher than average, ranked second.

Wisconsin businesses selected high quality of life for the workforce as a top business factor when determining a state’s appeal. Wisconsin ranked nearly 25% higher than any other Midwest state in terms of quality-of-life factors, most notably access to outdoor activities.

The online survey sampled:

  • More than 2,700 Wisconsin business leaders who evaluated the state’s business climate;
  • More than 1,500 residents of Wisconsin, Minnesota, Iowa, Illinois, Indiana, Michigan, Ohio, Missouri South Dakota and North Dakota, who rated their state’s and other states’ overall appeal;
  • Roughly 1,000 residents nationwide who rated their perceptions of Midwest states.

The survey had a margin of error of 3 percentage points.

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