Economists Predict Robust Halloween Holiday Sales

Sunday, October 24th, 2021 -- 10:30 AM

(WMTV) -Halloween is right around the corner and one thing people aren’t afraid of this year is spending money.

The National Retail Federation estimates Americans will spend more than $10 billion dollars on Halloween in 2021. That’s up from $8 billion in 2020. Stores like Halloween Express on Verona Road in Madison are already seeing a rush of customers. Manager Eric Bero says people are coming in for a variety of items and sales are looking great so far. UW Madison Consumer Science Professor Cliff Robb says it’s likely more people are planning to host or attend events this year.

Another reason for the increase he says is more adults without children are celebrating Halloween. Consumers are warned that prices could be higher amid growing supply chain issues and labor shortages. Bero suggests people get what they need now before items and sizes become unavailable.

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