Two Wisconsin Farm Organizations Are Supporting Legislation To Protect Consumers From Misleading Labels
Sunday, September 15th, 2019 -- 6:51 AM
Two Wisconsin farm organizations are publicly supporting legislation that would protect consumers from misleading labels on imitation dairy products.On Thursday, State Senator Howard Marklein proposed a bill that would ban the labeling of products as milk or as a dairy product or ingredient if the food is not made from the milk of a cow, sheep, goat or other mammals. Wisconsin Cheese Makers Association noted that as more soy and nut-based products enter the marketplace, it's critical that consumers understand exactly what they're buying.
Dairy Business Association President Tom Crave adds that mislabeling confuses customers who often make judgments about a food's nutritional value based on its name. Co-sponsors of the measure include Reps. Travis Tranel and Loren Oldenburg. They feel consumers should have the best information available to make well-informed choices on what foods they feed their families. (Wisconsin Ag Connection)
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