Security Health Plan Names Vice President of Sales Strategy
Tuesday, January 22nd, 2019 -- 8:00 AM
-Security Health Plan of Wisconsin, Inc., has named Chris Bruni, of Baraboo, as vice president of sales strategy.In this new role Bruni will oversee the development of a new sales and retention program, staffing plan and agent distribution strategy at Security Health Plan. Bruni has had a long career at the health plan that spans more than a decade, during which time he has worked across all the product lines the health plan offers, including Medicare, individual and family products (IFP), and large and small employer group. Most recently he was the director of consumer sales and oversaw distribution of the health plan’s Medicare and IFP products. As vice president of sales strategy Bruni will report to senior leadership and focus on achieving various strategic outcomes for Security Health Plan, primarily growth across all product lines.
Security Health Plan Chief Growth Officer Marty Anderson said during his tenure at the health plan Bruni oversaw the health plan’s distribution strategy for entry into the Affordable Care Act market back in 2014 and has made a significant impact in Security Health Plan’s growth. Anderson said Bruni led efforts that resulted in Security Health Plan’s Medicare Advantage membership increasing by more than 40,000 members, which is some of the most significant growth in the health plan’s history.
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