The Highground Brand Getting an Update
Friday, September 28th, 2018 -- 9:10 AM
-The Highground brand will be getting an update.Over the past 30 years, people from all walks of life have built one of the nation’s premiere veterans park. What makes The Highground truly unique, however, is that it houses a Wisconsin tribute as well as a national tribute. It has become more and more apparent that marketing needs to be moved to a state and national level in order to make sure the park does not become just another veterans park. The Highground’s goal is to understand the scale and the complexity, as well as the large mission they serve. With that, the current logo needs to be updated as the marketing needs have changed. With embroidery, print and digital platforms all converging, it is apparent that the current brand, in some cases, does not work across all platforms. The logo also doesn’t define the location, or the mission, and is ambiguous to those who do not know who we are.
In the next few weeks, The Highground will be promoting its plan to offer a $1,000 scholarship to a UW or Technical School Marketing or Graphic Design student who helps the park recreate their brand, plus a branding guide to increase the scale of its awareness while providing the need to keep the character and honor of The Highground in the forefront. The Highground feels with the 30th Anniversary ending this year, it will be the perfect time to provide a new design that will stand out among their peers. The designs will be narrowed down to five selections and then give to the Board of Directors for final approval.
Feel free to contact us with questions and/or comments.