Security Health Plan Receives Aster Award
Tuesday, June 2nd, 2015 -- 8:12 AM
-Security Health Plan's "Gibberish" series of television commercials received a gold award in the 2015 Aster Awards, which recognize excellence in health insurance and medical marketing.Developed by the Madison-based advertising agency Lindsay, Stone & Briggs, the "Gibberish" series featured a man speaking unintelligible mumbo jumbo. As he continued to babble, a clear voice rose above his, promising that Security Health Plan will explain health insurance in easy-to-understand language.
The "Gibberish" television commercial campaign was used in early 2014, as thousands of Wisconsinites entered the health insurance market for the first time, thanks to the Affordable Care Act. When the 2014 enrollment season ended, Security Health Plan had more new enrollees in the Health Insurance Marketplace than any other health plan in Wisconsin.
Feel free to contact us with questions and/or comments.