Dairy Farmers of Wisconsin and Discover Dairy's Adopt a Cow Program Helps Share Stories

Sunday, April 11th, 2021 -- 10:43 AM

Ten Wisconsin dairy calves taught their unique farm story to tens of thousands of school kids across the state thanks to Dairy Farmers of Wisconsin and Discover Dairy's Adopt a Cow program.

Wisconsin Ag Connection reports that last fall, Wisconsin classrooms registered to 'adopt' a calf from one of three Wisconsin dairy farms as a classroom mascot or pet. Then those students followed the calf through a series of updates and photos provided by their farm families.  These interactions between farmers, calves and kids laid the groundwork to increase trust and appreciation of dairy farming. Through these virtual visits, students and their teachers got a first-hand look into dairy farming, how farmers care for their cows and their land, and how milk is produced on a farm before it reaches their table and schools.

Other states also joined the Adopt a Cow program to enhance understanding of dairy farming. Growing from its early beginnings in Pennsylvania several years ago, during the 2020-2021 school year more than 73,000 classrooms from all 50 states registered to the Adopt a Cow, reaching more than 1 million students.

Feel free to contact us with questions and/or comments.