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Wisconsin Department of Tourism Presents Abbotsford/Colby Area Chamber of Commerce a Grant for Lama and Craft A-Faire

Wednesday, June 25th, 2014 -- 8:21 AM

-More visitors are invited to find out why the Abbotsford/Colby Area Chamber of Commerce?s Lama and Craft A-Faire is spelled l-a-m-a and not l-l-a-m-a with the help of a $3,250 Joint Effort Marketing grant, presented by the Wisconsin Department of Tourism.

The grant will be used to promote and market the 3rd annual Lama and Craft A-Faire, a unique two-day event held Oct. 11-12 that showcases the area?s agricultural heritage with activities such as llama cart races, kiss the llama contest, historical displays, and craft demonstrations. The event continues to grow in its third year, expecting over 900 attendees and a local economic impact of $21,800.

In fiscal 2013, the Department funded 56 Joint Effort Marketing projects, awarding a total of nearly $1.2 million dollars. Visitor expenditures driven by the marketing from these projects will exceed $36 million dollars. In 2013, the tourism economy in Wisconsin totaled an estimated $17.5 billion, a four percent increase over 2012. Total business sales in Marathon County topped $381 million in 2013, supporting over 4,000 jobs and over $28 million in state and local taxes.

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