Harley-Davidson Number 1 Seller
Monday, April 22nd, 2013 -- 8:47 AM
-According to the Milwaukee Journal, Harley-Davidson Inc. was the No. 1 seller of new street motorcycles to U.S. adults ages 18-to-34, women, African-Americans and Hispanics, according to 2012 data released Monday from the market research firm R.L. Polk & Co.It's the fifth consecutive year the company could make those claims.
Harley also was the top-selling street bike to white males ages 35 plus. But sales to young adults, women, African-Americans and Hispanics grew at more than twice the rate of sales to white males 35 years and older.
In 2012, Harley sold nearly twice as many new street motorcycles to young adults as its nearest competitor, according to the Polk data that included all engine sizes.
The company sold more new street motorcycles to women in the U.S. than all other brands combined.
Harley sold nearly half of all new street motorcycles purchased by African-Americans and Hispanics in the U.S. in 2012.
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