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SUPER BOWL AD PRICES DOWN SLIGHTLY
Monday, January 11th, 2010 -- 10:40 am
Posted by Larry Hoeser, Sports Director
TNS Media Intelligence said today that 30-second commercials during next month's Super Bowl on CBS are selling for between $2.5 million and $2.8 million. That's a drop from last year, when ads averaged $3 million on NBC - a record. Some big players like Pepsi and General Motors are staying on the sidelines. This leaves holes for smaller companies like Diamond Foods and Dr Pepper Snapple to use the Super Bowl to get their wares in front of 100 million viewers who are practically guaranteed to watch their ads. It's unclear how much revenue Super Bowl advertising will generate for CBS. As of Friday, only four of the 62 commercial slots remained to be sold. While not conceding that ad rates have slipped, CBS said the pace of sales has been better than it was for NBC a year ago. CBS won't say what it paid for the rights to the Super Bowl. The three networks that now alternate carrying the game, CBS, NBC and Fox, get it in a package along with the games they broadcast through the football season.
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